In order to understand how Google displays local businesses on its search results, it is important to appreciate how a business can market itself effectively, with Google Local Places . Over the last decade, more businesses have come to realize the power of marketing their products and services through websites and social media channels. Google local places put’s your business ‘on the map’ by making it available as a relevant search result when a potential customer searches for information about the category of business, products or services your firm has to offer.
How Google Local Places can Transform your Business
In order to understand the significance of what Google Local Places can do for you, the words of a 19th Century children’s nursery rhyme serve admirably to understand the complex web that many local businesses find themselves in. The rhyme ‘Little Bo-Peep’ tells the tale of a little shepherd girl who loses her sheep and is unable to find them. The rhyme ends in the hope that they will come home to her if she just ‘leaves them alone’.
local businesses experience rapid growth during their period as a start-up. High quality, personalized service and quick turnaround times help them build a large customer base. Somewhere along the way, usually after the first two years, there is a period of calm before businesses begin to lose ‘their sheep’ – customers who could benefit from their services. A study of customer behavior indicates that most local businesses are unable to grow during or after the ‘doldrums’ phase because – like the rhyme goes – potential customers don’t know how to locate them. Google Local places your business listing on Google Maps and on Google’s search results to make information about your business and its location available to customers at their point of need. This ensures that:
- The precise location of your business is visible to a large customer base.
- The authenticity and legitimacy of your business is enhanced by its physical location.
- Google Local can be to reach new customers along with other social channels.
- You don’t have to wait – like Little Bo-Peep did – for your customers to find you by chance.
Google Local Places Your Business on the Road to Success
No matter what product or service you offer, the success of your business primarily depends on superlative quality and efficient turnaround time. Google local places opens up a third factor that can contribute to the success of your business – exposure to a larger potential customer base that is often the difference between a healthy profit and unfortunate loss. Many small local businesses neglect their accessibility, a factor that drives sustainable profits. With us, you receive the best Google rankings and listing for your services in multiple locations. Importantly, we enable you to connect with your customers, receive feedback, reviews and ideas about how you can transform your business to be more efficient and effective.
Create Revenue with Google local Places
Use Google local Places as a powerful new way to involve your customers in the growth and success of your business, using interactions with your customers and peers to shape the future of your business while remaining relevant and accessible in your city.